Violated Mobile Marketing Law The specific mobile marketing law that AT&T violated is mobile cramming. This violation involved AT&T company planning illegal third-party charges and including them on their consumers’ phones bills without their consent. These charges were based on the exchange of subscriptions of specific text messages and ringtones, relationship advice containing love, factoids,…

Alexander Usuanlele References Bahtar, A. (2018). The usage of mobile application and customer loyalty. Journal of Fundamental and Applied Sciences, 10(5), 639-646. https://www.researchgate.net/publication/325247275 Khalufi, N., Shah, ,., & Iqbal, Q. (2019). Effectiveness of mobile marketing on the customer’s experience in Kingdom of Saudi Arabia: A social media perspective. Expert Journal of Marketing, 7(2), 100-111. https://marketing.expertjournals.com/ark:/16759/EJM_710khalufi100-111.pdf