Alexander Usuanlele

References

Bahtar, A. (2018). The usage of mobile application and customer loyalty. Journal of Fundamental and Applied Sciences, 10(5), 639-646. https://www.researchgate.net/publication/325247275

Khalufi, N., Shah, ,., & Iqbal, Q. (2019). Effectiveness of mobile marketing on the customer’s experience in Kingdom of Saudi Arabia: A social media perspective. Expert Journal of Marketing, 7(2), 100-111. https://marketing.expertjournals.com/ark:/16759/EJM_710khalufi100-111.pdf